How Small Businesses Are Adapting To COVID 19

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Not needing to enter the original members? Ask yourself if there is a community of individuals that are more inspired by your great target. Then start with conversations with ideal members of this new community again. Now repeat the process. 

Couldn’t your original members see ample engagement? Know that people know the great outcomes they’re going to get by being part of your party. 

Then, when you offer your weekly schedule, make sure that the way your members are supposed to participate is as transparent as possible. People aren’t busy often. They’re not sure of what to do next. 


The argument here is, there’s always something new to try and learn when you create an online community. People can be messy, but they are also awesome.

Since they have minimal cash reserves and a smaller margin for managing sudden slumps, the impact on start-ups or small businesses could be even worse. 

The financial effect of this shutdown will have a huge impact on the economy of the country as it affects all business sectors due to a possible halt / slump in product and/or service sales, resulting in low revenue generation. 

Thus, during these testing times , small companies would have to adapt to a new set of rules and be aware of the following factors in order to minimize risks and endure the downturn caused by the impact of Covid-19.

1.Deliver The Product Over Digital Platforms To Meet New Requirements

Businesses can continue to hold their doors open by using digital platforms to deliver their products or services, historically reliant on physical locations and on-site employees. It’s now easier than ever to transform your business online through e-commerce sites like Shopify or virtual meeting tools like Zoom. 

Some firms have already proactively looked ahead and made drastic improvements to accomplish those shifts. In order to adapt to this new environment, several small businesses have already started working on creating an online shop to sell. Via higher volume revenues and lower fixed costs, they are already realizing the benefits of this move. 

There are now fitness centers and gyms adapting to increased digital use. A range of gyms are now creating online fitness content or providing live lessons or Zoom coaching courses online on Facebook to keep their members active.

2.Rapidly Increase Your Customer Base By Logging Into Online Communities And Marketplaces

Owing to the convenience and option they offer customers, the number of online marketplaces has increased over the last few years. 

Participation in these markets can also be a great way to generate mass awareness and exposure to a large global consumer base during these times. 


Each marketplace is unique and offers various types of purchasers, public relations, marketing and delivery costs.

Let’s see the five major forms of online marketplaces on the market

a) On demand

The most common market for services, through a network of suppliers such as Uber or Deliveroo, focuses on delivering immediate response to customer needs.

b) Managed

The most important form of B2C and B2B e-commerce marketplace. On a third party network that manages distribution processes, selling fees and extra storage , packaging and logistic analysis help, producers and suppliers sell their products. From Alibaba to Rakuten, these are the markets for retailers and customers that are most widely used..

c) Community-driven

This deals with community-building with smaller manufacturers and artisans who handle distribution, storage, returns and customer service processes individually, such as Etsy, even though a management company still operates in these markets.

d) Software as a service (SAAS)

This deals with free and open source software that appeals in a broader context to small businesses and sellers who want to create their own website. It needs more technological skills and maintenance effort, and since the hosting industry has some sales fees, it isn’t totally free of charge.

e) Decentralized

Such markets use the P2P (peer-to-peer) system: anybody can sell and purchase something without third party oversight. It seems like a free and open society, but it’s also risky, as it can be used as a medium for illicit goods.

The benefits of an online marketplace

  • Online visibility
  • Reach to bigger audience
  • Easy management
  • SEO Benefits

3. Branding On Social Media

There is no doubt that these are tough times. When times are difficult, it’s very normal for brands to struggle particularly on social media.

Let’s take a look at some of the pieces of information.

a) Facebook saw a 72% rise in the use of all its devices in April. Users turn to these apps to keep them amused, connected, and updated as they spend more time at home.

b) Most advertisers are cutting back investment in all ways but they are participating and turning to strategies like emailing and social media marketing to continue creating a brand and attract consumers.

c) People switch to various channels for different content. For example, during this time, Tiktok and Snapchat have been a source of entertainment. Moreover, Snapchat reported a 46 percent rise in mobile phone use in South Asia at the peak of the April outbreak.

Those are only a few of the data points that make it obvious that it is now easy for advertisers to double down on creating a social media relationships with new and existing consumers.  

Important tools which will help you to grow on social media

a) Go High Level – Click here
b) Client Generation Tool D7 Lead Finder – Click here 
c) Crocoblock – Click here
d) Digital Ocean – Click here
e) EasyWp – Click here 
f) Manychat – Click here
g) Sprout Social – Click here

4. Use Of CRM To Automate Your Workflow

It will be more difficult for many businesses to gain new customers as we emerge from the lockdown. This implies that it is important that new possibilities are addressed effectively and that existing customer relationships are properly fostered. 

All sales and service delivery processes will be tracked and streamlined by CRM & workflow management instruments and provide insight into the most effective marketing strategies. 

It is important that you select a solution that will help your project run smoothly in order to understand the benefits of CRM and workflow software. This includes integrating with existing structures, consolidating all contact and correspondence, and automating repetitive tasks so that the workers can focus on activities that add value to the business.

I have come up with the best CRM and workflow management tool that is Highlevel.

It is a mixture of digital technologies and all the services, support and tools you need to succeed with your organization. 

Whether it’s a text message, email, call, voice message, all in one location. It does anything without going anywhere, building the inner team or managing customers. By combining all these useful features on one platform, it will save you loads of money.

Click here for 14 day free trialHighlevel

5. Using Linkedin To Buzz About Your Business

One of the most powerful marketing methods used to draw new customers and promote the brand online is networking websites. Using it well will make a major difference to your company’s overall performance. 

LinkedIn is one of the largest media networks for top businesses today. It has grown to become the world’s largest media platform for professional networking with over 500 million users since its launch in 2003.

1. Build a descriptive company profile

The first thing is that you need to build your company’s LinkedIn profile. Being straightforward and thorough about what your business is and the service you provide to your clients is crucial. And make sure to include a thorough overview of the related keywords, so that your business can appear in the hunt for similar terms. Also, your business profile will include your business contact information and direct links to your website. This gives consumers the opportunity to research your company further and to take a step closer to conversion.

2. Attach a Linkedin button to your website

The Connect button is a small icon that, along with other social media buttons, can be inserted into your account. The button allows visitors to your website to find your LinkedIn page conveniently and monitor your business activities. It will then expand your network and link you to a truly active audience with the opportunity to convert.

3. Encourage every employee to connect to your business page

Each LinkedIn user, along with their career history, may list their current work in detail. You will expand your business network and gain brand exposure to a broader audience by allowing your employees to link to your business in their own profile. It also offers a much more welcoming climate, as prospective customers can easily browse the employees of the company to find out about them.

4. Be consistent with posting

It’s not enough to have a profile if you are on LinkedIn. To attract users (and potential clients) and take part in lively conversations and discussions, you need to be social, post material. 

Posting daily content not only keeps your profile up-to – date on LinkedIn, but also encourages interaction. LinkedIn should also be reviewed for any blog posts or campaign reports that you share on your website. It will raise traffic and attract the website back to a wider audience.

5. Participating in group

By signing in to your account and clicking on ‘Work’ at the top of the page, followed by ‘Groups, you can set up a community. Click on’ Build a new group ‘after the page has been loaded. Complete the form and make sure you select’ Regular ‘as this will enable the community to be available when reviewed.

6. Email Marketing

The most powerful digital marketing strategy for e-Commerce businesses is email marketing. The easiest way for businesses to connect with customers in a timely and acceptable manner without needing a physical storefront is email marketing. 

In order to maximize your email ROI, we will clearly show you which emails to send and when to send, and ensure that you get as much benefit as possible from your email marketing. 

The customer’s lifecycle explains how the customer interacts at every level of the purchase process with your brand. You can monitor and forecast buying behavior and send customized emails that say exactly what customers need to hear to make a purchase if you understand the lifecycle of the customer.

The customer’s lifecycle is often called the customer’s path. Through a first visit to your website, to a first purchase, then a repeat purchase, and eventually to becoming a loyal customer, it tracks the user ‘s progress. 

The entire email marketing method of the e-Commerce lifecycle consists of 8 email sequences. When they are most likely to convert, each enabled email reaches the consumer. However, before you can use the e-commerce e-mail marketing technique, you need the right e-mail delivery infrastructure and behavioral monitoring systems.

Click here to book a call- To get a complete guidance and training for building a successful email marketing strategy.

7. Creating A Virtual Team

A community of staff working remotely is a virtual team. Employees are spread around various countries / areas of the world, in different time zones, but united by the same objectives. 

The critical means of communication are online networking, such as audio conferencing, video conferencing, web-based media, etc. Digital teams of qualified , skilled, and experienced workers are known to form ideal project teams. 

Now, let’s understand the advantages of virtual teams and how the organization can benefit throughout the pandemic from hiring remote employees.

Benefits of Virtual Teams In COVID-19 Epidemic

a) Safety

You slow down the spread of Coronavirus and keep individuals healthy when you include remote developers. As a manager, since they are protected and secure at home, you are likely to be less concerned about workers’ welfare. You will still be able to maximize efficiency and avoid major business impacts by keeping workers healthy in the center, as employees require less supervision due to the nature of their job here.

b) Improvement in versatility

Distributed teams bring more flexibility to work than typical in-house staff. In terms of workflows, they are growing, which is 17 percent more efficient and is not tied to service schedules or hours. Homeworking is a prerequisite for virtual teams and executives who do not have to think about coordination problems, losses in efficiency, project delivery on schedule, and many other roadblocks.

c) Improvement in quality of work

Committed remote teams are expected to improve employee productivity by 44%. Working remotely means a better work-life balance and a better work-life balance keeps employees motivated, happy, and more focused. Remote employees to perform better quality work.

d) Higher ROI for technology investment

As remote work is on the rise due to the Coronavirus epidemic, businesses are investing heavily in new connectivity and collaboration instruments, such as Office 365 & Microsoft Teams. Remote work means that online networking, online messaging, online meetings, and online document sharing and remote teams are intended to remain connected and deliver projects using technology. Investing in digital communication and collaborative tools provides companies with the highest long-term returns, especially in cases where business leaders plan to operate remotely on a permanent basis.

Important apps for creating a virtual team

2. Slack
3. ClickUp

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