3 Killer Ways To Improve Your Website Speed
Site speeds are more critical than ever in 2020. We can’t emphasize enough what an amazing metric your overall digital strategy and presence online is. In particular, it has a huge effect on desktop and mobile SEO rankings, paid ads on Google with its effects on the content score and, most significantly, overall user experience and conversion.
Slow websites will have a low number of conversions, a high bounce rate and a small number of pages per visit at the end of the day. Since no one has the patience to wait for a website to load, a sluggish site simply means people will bail. This is even more important for companies when the website features a long conversion funnel. When a conversion funnel has several steps and pages, there is always drop-off, but when you already have a sluggish website, and users are trying to get through a more complicated conversion funnel, the drop-off is exacerbated.
The reason site speed is a ranking factor is that it is a sign of quality user experience in the first place. A fast speed of the site will lead to a better user experience, while a slow speed of the site would lead to a poor user experience. Typically, a user remains longer on a site if the speed of the web is higher, and they also migrate easier, bouncing less. Google has made it a ranking consideration for those reasons.
Reason Why Your Website Slows Down?
The key to improving efficiency and making better long-term decisions is to know what slows your website down.
A slow website means that users can be leaving the website before it even loads.
In addition, Google and other search engines have also begun to penalize slower websites by moving them down in the search results which means lower traffic for slow websites.
To sum up, if you want more traffic, subscribers and sales from your website, then you have to make FAST of your website!
The 3 key reasons behind a slow WordPress website are:
1. Choosing The Best Web Hosting
The simple web hosting concept is about as straightforward as it gets: it is a service that provides the infrastructure that enables a website to be published by an individual. A web hosting company typically pays a monthly fee that includes a domain name, website pages storage, and a server that enables general internet access and a web browser to the subscribing person.
Web hosting plays a crucial role in determining how quickly your website is loading. The speed at which your website is loading into a server, known as web speed, is an significant driving factor for your website.
After Google revealed that it will recognise web speed as a ranking factor for websites, the term web speed has become increasingly common. Hence, to be classified in top positions on the Google search results , it is important to ensure quick loading of your website.
There are plenty of web hosting services out there but deciphering the good from the poor can seem difficult. So here we’ve put some best web hosting provider that will prove the best level of online business service for you.
a) Ozlon Web Hosting
A successful shared hosting company like Ozlon takes the extra steps to maximize the efficiency of your website.
Ozlon was built so that companies like you, who aren’t programmers and don’t know how to set up hosting, can use us to set up hosting within our platform, easily.
It provide with the following things which are very essential for any of the website to load faster.
- Cpanel Access
- Automated Backups
- Free SSL Security
- WordPress Password Recovery
- In house SSL Certificate
- Performance Based Web Optimization
- Real-Life Human Beings
- Award-Winning Support
b) Bluehost Web Hosting
Bluehost has the best uptime, fast charging speed, and offers a full package at a competitive price.
It is also beginner-friendly and an extensive knowledge base that is easy to consume, and constantly improving technical support make
Bluehost a perfect host for start-ups and small business owners who are building their own websites.
Bluehost has also handled WordPress, VPS, and dedicated strategies for high-performance and traffic-intensive websites for experts.
2. Image Optimization
Images take the material to people and continue improve interaction. Researchers found that using colorful graphics increases the probability of people reading your content by 80%.If your images are not optimized, though, then they could hurt more than just help. In fact , non-optimized images are one of the most common speed problems we see on the websites for beginners.
We recommend that you use photo editing software to customize your images for the Internet before you upload a picture directly from your phone or camera.Such images may have large file sizes in their original formats. But you can reduce your image size by up to 5x, based on the image file format and the compression you choose in your editing software.
Just two file formats can be used: JPEG, and PNG.
The format of the PNG images is uncompressed. This loses some information when you compress an image, so an uncompressed image with more detail will be of higher quality. The downside is it’s a bigger file size so loading takes longer.
On the other hand, JPEG is a compressed file format that marginally decreases image quality but is considerably smaller in size.
3. Choosing The Right Plugin
You don’t want loading time to spoil anything because you’ve already spent a lot of time in quality content, website design and organisation.Not only can you produce good results in terms of page views and conversions by speeding up your website, but you can also have improved user experience for your visitors too.
Statistics suggest most users are leaving a page to load for more than 3 seconds.This is why we give you the best plugins in this article to speed up the loading time for your website.
Using different mechanisms these plugins speed up your page’s load speed
a) Wp Fastest Cache
When you’ve built a wonderful website which is getting more and more feedback every moment, you definitely don’t want it to slow down due to the high traffic.
A perfect solution to this problem is WP Fastest Cache.
A static HTML file will be generated by this plugin. Due to it, more users get to the same static page, rather than constantly making the website.
b) Wp Super Cache
WP Super Cache is one of the most commonly used WordPress caching plugins available.
This provides all required caching features to speed up your website – compression gzip, page cache, pre-load cache, CDN support , advanced cache reload, and more.
This plugin creates static HTML files from your WordPress dynamics blog. Your web server will serve the file after an HTML file is created, instead of processing the comparatively heavier and more costly WordPress PHP scripts.
c) Wp Rocket
WP Rocket is probably the best performance plugin on WordPress.
You get all the caching functionality you ‘d expect, together with a bunch of features you ‘d probably not expect.
WP Rocket is the simplest and most beginner-friendly caching plugin, which is of great help when it comes to setup process . It contains functionality for which you will usually need to install a few additional plugins. For example, you get lazy image loading, optimizing the database, and even hosting Google Analytics code on your own website.
Speed is the one thing that can ruin all the hard work you put into building your website before it even gets a chance. Because web users today are an impatient crowd, speed loading is key to the success of your website.
A quicker website improves user experience and encourages people to access more sites. It will also help to improve awareness and spend time on the website for users.
With hundreds of other websites just one click away, you need to really grab the attention of a customer. It’s just a matter of seconds before your tourists conclude your website isn’t worth the effort, and flee back to Google, where they’ll finally make their way to your contest.
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