How To White List Emails

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Every now and then there are emails that you care to receive and that you can’t seem to find anywhere.You are wondering if you wrongly typed in your messages or if he didn’t send it. Finally, you check your inbox for spam and low-and-behold, it’s there.

The only way to escape this fate with important emails is to whitelist: place someone on a “list” of sorts that enables them to bypass spam blockers and go straight to your inbox. 

Despite unsolicited and unwanted email being a bigger problem, email providers have tightened their spam filters. Sadly, those stricter filtering guidelines will lead to legitimate emails being mistaken as spam. Whitelisting procedures, however, vary significantly between various providers of email services, so this article breaks down the steps for each service.

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What is Email Whitelisting?

Whitelisting is a simple, one-time job to ensure that the sender of an email is added to the recipient’s address book or list of protected senders. Whitelisting email is when a client, like Gmail or Yahoo!, adds your email address to their ISP contacts list. Think of your inbox as a door that holds two locks on it: a dead bolt and a door knob. When one of them is closed, they can’t get a message in.

Email Whitelisting simply means you add it to your approved list of senders. This tells your email client that you are acquainted with this sender and trust them to keep emails from this contact at the top of your inbox away from the junk tab.

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But at the other side, the blacklisting of emails is really only relevant for email marketers. Your server or domain may get blacklisted when your delivery and sender score drops so much that internet service providers believe you ‘re spam. When you end up on an email blacklist, spam filters will flag your email and your message won’t get through to your subscribers at all.

Knowing email whitelisting guidelines can be useful for email marketers as well as email subscribers because it will improve the productivity of inboxing everyone.

How To Whitelist An Email In Gmail?

When you use Gmail as your email provider, stuff can easily be set up such that a given sender is whitelisted for all potential communications. The whitelist process for Gmail can be done easily through the web client:

  • Click on the Settings button (in the top right corner of the screen), then select “Settings” from the drop-down menu that results.
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  • To access information about your current filters, navigate to the tab “Filtered and Blocked Addresses”
  • Select “Create a new filter” and type in the emails or domains that you want to list..
  • To accept the new filter, click “Create filter” and then mark “Never send to spam” to whitelist any email inside the filter. You can also select to Star these emails, add a particular label, or mark them as significant.

How To Whitelist An Email In Yahoo?

When you want to switch a sender or domain name to your Yahoo Mail whitelist, the procedure would be much simpler than in the other email service providers listed above.

So long as you have received at least one email from this address, all you need to do is highlight the message in the Bulk folder and mark it as Not Spam. The Yahoo Mail spam filters will automatically allow subsequent messages from the same address into your inbox once you have detected a single email from a given sender.

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At the other hand, if you haven’t sent an email to the person you ‘re trying to whitelist yet, you will need to go through the following steps to whitelist the address:

  • Explore to the “Settings” button, then select from the Yahoo Mail menu on “More Settings”
  • Select “Filters” and tap “Add” to enter domain name or sender information.
  • From here, in future emails you can insert any text string you want to whitelist. It could be anything from an email address or domain name to anything that you would assume to be in the message body.

Yahoo Mail makes whitelisting a domain name or email sender much easier after they’ve sent you an email that’s in your Bulk folder, so consider telling the person you ‘re trying to whitelist to give you a test email beforehand.

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How To Whitelist An Email In Outlook?

Whitelisting a particular domain or email address in Outlook.com is just as simple and works by adding the address or domain in question to a category named “safe senders.” An address applied to safe senders will be sent to your inbox regardless of your spam filters. Adding address or domain to secure senders:

  • Tap “Settings,” then “View all Outlook settings”

  • Switch to “Junk email,” then pick “Secure senders and domains” or “Safe mailing lists” to choose the domain or email that you want to whitelist.
  • Enter your domain name or email address that you would like to connect to Secure senders. Be sure to add the @ character for domain names so that you can only whitelist emails with the same character string you entered (and nothing else).
Additionally, you can simply attach an individual email address to your Outlook Contacts which sent you an email. While they lead to the same result, this approach is faster and more effective than inputting information manually.

 

How To Whitelist An Email In Personal Domain?

Although this is a bit more complex, but it’s for those of you who use a web host for your personal domain and then choose to configure an email account through a cPanel web host to go with that domain.

Fortunately, whitelisting from within the cPanel itself is fairly easy to do.

  • First, log in to your web hosting account and go to the CPanel. Find your email from here, and select “email filters.”
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  • Click on “Create a New Filter” when you are in the email filters section.
  • Make the filter name or rule the name of the person / business you are trying to whitelist after you are on the filter form. Then pick “from” in the drop-down list under Rules. Here you enter either the name of the sender, or the whitelist domain you want. Make the “deliver to folder” action, and specify where you want it to go (probably your inbox).
  • Click on the “Create” button after you have finished setting this up.This new filter should now be present in your set of filter rules:
So there you have it! It’s quite easy and incredibly worthwhile when the email comes from someone important. When you spend a little time, you can label all the junk as spam and whitelist all the important emails and watch your inbox get curated far more.

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How To Whitelist An Email In AOL?

  • Add the “From address” to your AOL address book where you want to receive mailings:

  • Select “Address Book” and press the “Mail Options” button.

  • Click the “Add” button inside the “Address Book” tab.

  • Within the “New Contact Address Card” window, add our email addresses [or domain] that you would like to whitelist in the “Other Email” area.

  • Make our From address the “Primary E-Mail” address by checking the corresponding check box to the right.

  • Click on ‘Save’ button.

Wrap Up!

Ideally we have answered any concern you may have about whitelisting your favorite contacts or asking your subscribers to do likewise. There is, really, no particular excuse not to whitelist.

However if your distribution rates remain good, spam filters are always able to catch your email before it hits the inbox of your recipient. Stuff just happens occasionally. So when the only constant with algorithms is how much they adjust, you never know when you will see a drastic shift in your deliverability so end up losing chances to interact with your loyal fans.

Sending your email marketing from a verified sender means transcending all of those concerns. Regardless of any unexpected updates from Gmail or Apple mail — or any other customers that might arise in the future — you can rest assured knowing that your email marketing will still land in the right location.

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