Our Top Ten Client Getting Strategies For Linkedin

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This principle is true, particularly in business, and as a small B2B business owner, you need to be transparent about your goals as well as how you intend to achieve them. This means making a strategy, so you need to weigh in the time and money you would need to spend in the implementation of your plan to be successful in executing it.

Whether you’re like other small business owners, you ‘re likely to wear a lot of hats, like handling sales, content promotion, bookkeeping and customer service. Trying to achieve all of these things can be overwhelming-but luckily you can make your dream a reality with tiny, realistic goals, a step-by – step action plan and the right resources.

LinkedIn is one of the tools which can help your B2B business grow.

We ‘re going to go through five important LinkedIn tactics in this article that you can use to build an action plan to accomplish a variety of your main business objectives.

What Is Linkedin ?

LinkedIn is a professional social network built to communicate, share and learn. It’s like your future is on Facebook.

Even if you’re a marketing executive at a big organization, a business owner running a small local shop or even a first year college student searching for their first job after graduation, LinkedIn is for everyone and everyone interested in taking their professional life more seriously by looking for new ways to develop their careers and interact with other professionals.

One can think of LinkedIn as the high-tech equivalent of going to a typical networking event where you go in person to meet other professionals, chat a little about what you are doing and exchange business cards. This is like one major case of virtual networking.

You network with people on LinkedIn by adding them as ‘connections,’ similar to how you’d make a request for a friend on Facebook. You converse via private message (or contact information available), and you have all your professional experience and accomplishments set out in a beautifully organized profile to show off to other users.

In terms of its layout and wide range of features LinkedIn is similar to Facebook. Such features are more specific as they cater for professionals, but in general, if you know how to use Facebook or some other similar social network, then LinkedIn is very comparable.

1. Create your brand professionally and personally

Establishing a professional brand is significant to relationship building on LinkedIn. Building relationships with your prospects and clients is crucial, because people are more likely to buy from those they know, like and trust. This is more difficult to achieve in today’s digital world, where we have to rely on our digital brands to get our prospects to the “know, like and trust” stage.

LinkedIn is used most commonly by small business owners as a social media site for business professionals, who build both a personal profile for LinkedIn and a company page. Both of these assets, when someone finds you or your business in the LinkedIn-and often Google-search results, will present you and your business in a professional light.

Make sure your personal LinkedIn profile is professional and full to create a strong professionnal brand.

Your profile visitors will be able to easily understand who you are planning to serve, what you are offering and why they should listen to you. The Reviews and Ability Endorsements part of your profile will further boost your reputation-you should try to have at least five reviews on LinkedIn from people who can relate to your expertise.

But while your personal profile will do much of the work on LinkedIn (because people interact with individuals, not logos), for your business you will need to build a company page for LinkedIn. Even if you’re a solopreneur, consultant or freelancer, this is important. Your company’s website needs to be full again, portraying you and your business the way you want to see your potential clients.

A Successful Company LinkedIn profile with a good logo can provide the following:    

  • It gives your business additional opportunities to be found in the search results for the services you offer, and
  • This means that both the company’s and the profiles of the staff appear real.

2.Put Your Authority On The Topic

It’s a strategy to promote the feeling of “awareness, like and trust” between your ideal customers and your brand network. You need to prove to win confidence that you know what you’re talking about-in other words, you need to develop your authority on your subject. You can do this by sharing content and resources which will be of value to your ideal clients.

While curating content, make sure you look professional in the posts you publish, and solve a question or challenge your ideal clients. In addition, provide the content with your own thoughts or viewpoint. Your ideal customers will find this content elsewhere-your perspective on it is what will make it exclusive.

It’s a strategy to promote the feeling of “awareness, like and trust” between your ideal customers and your brand network. You need to prove to win confidence that you know what you’re talking about-in other words, you need to develop your authority on your subject. You can do this by sharing content and resources which will be of value to your ideal clients.

While curating content, make sure you look professional in the posts you publish, and solve a question or challenge your ideal clients. In addition, provide the content with your own thoughts or viewpoint. Your ideal customers will find this content elsewhere-your perspective on it is what will make it exclusive.

You can also build and post your own original material, if you have the skills and resources. Using LinkedIn Publisher you can post it as status updates or long-form posts. The content you create should be 100 per cent customer-focused and interesting to your ideal customers.

By identifying their problems and challenges and then creating content that offers solutions to those challenges, you do this. If you understand where they come from and what their motivations are, and speak their language, you can connect with them in a meaningful way and build confidence.

Users may be reluctant to give a complete step-by – step guide to your ideal clients to solve their challenges free of charge, but if you want to establish yourself as an authority and build confidence, you must be willing to share your knowledge. Keep in mind thjat that you are just solving micro-issues in your content-your target market will always have issues that they will pay you to solve. Sharing your best tips and tactics will position you as an expert, generating greater demand for what you’re offering.

Many people will still be able to pay for an expert ‘s services because they lack either the time or the will to do it themselves. You position yourself as a trusted authority by giving away the best information. We will think of you when we decide they need a service or a company like yours.

3.Gain New Potential Clients

Unless you’re one of small businesses, your top priorities are always getting more business and making more sales. If you have successfully established your brand and authority on LinkedIn, this third strategy-generating new prospects and customers-will have you set yourself up for success.

Begin your LinkedIn lead generation process by searching in LinkedIn ‘s Advanced Search for the work titles (keywords) of your ideal clients ( i.e., Marketing Manager, VP Marketing, VP Sales , Customer Experience Director, etc.)

Go through the list, looking for possible matches, until you find a quest that yields good results. Do a fast research on every profile of a potential match to make sure they meet the requirements, and determine the best way to communicate with them.

Also test if you have a mutual link with them-buyers are 5 times more likely to communicate with you through a mutual connection (warm referral), and 84% of B2B decision-makers launch their buying process with a referral.

When you know the relationship well, give them a message asking if they know the person to whom you would like to be introduced. Tell them if they say yes if they would be confident making an introduction.

a)Requesting An Introduction

There’s an appropriate way to ask for an introduction, and a wrong way.Unfortunately , most people handle this extremely important request the wrong way, often achieving no results, and damaging their current relationships in some cases. Remember, you ask the other person for a favour, so be appreciative and respectful regardless of the outcome.

Follow these best practices to improve your impact on requesting an introduction:

  1. Building report
  2. Explain why you are demanding introduction
  3. Making it simple for them
  4. Offer them authorisation to say no

b) Approaching Direct Contact

While it’s ideal to get introduced to prospects, most often it’s not possible. In that case, you’ll need to approach your prospect directly.

Send them a personalized request, answering the question they will have in their mind when they receive it – “who is this person, and why are they trying to connect with me?” You only have 300 characters to do this.

A little research of their profile and the posts they share will help you create a personalized message. Here are some strategies to start a conversation:

  • Find shared ground
  • Comment what’s in their profile
  • Comment about what information they posted
  • Complement to their company
  • Thanks to them

Start building relationships and establishing a conversation with them once a contact has approved your request.

4.Develop Your Partners And Vendors Network

Some of the most people lacking LinkedIn approaches is the ability to establish partnerships with other businesses with specific markets, and/or complementary goods or services.

What better place than a forum full of professionals to develop a network of strategic partners?

Begin by reaching out to people who know you and trust you within your current network, then continue expanding your scope by asking your trustworthy network to introduce you further.

Through using LinkedIn’s Advanced Search, you can extend your search for a potential partner-when you find a good match, send them a succinct, customized request for connections and start a conversation through showing interest in their company.

5.Keep up to date on your business

It can be difficult to keep up with the latest news and trends that impact your company and your clients, but LinkedIn is also an excellent platform to stay up-to – date on recent and important developments in your sector.

Here are other ways you can stay up to date using LinkedIn:

  1. Access the LinkedIn news feed on your homepage to show your network’s latest updates. To find the ones that are most important to you, you can sort the feed by ‘Top’ (most popular) and ‘Latest’ posts.

  2. Follow your industry’s thought leaders and influencers, as well as those serving similar markets to yours to stay on top of the leading trends and market opportunities.

  3. Search and monitor the industry’s leading companies and associations, and any regulatory bodies.

  4. Watch the rivals to gain insight into what they sell, what they represent, what they say and what matters to them. You can discern which niches in your market are filled, or underserved, highlighting growth opportunities.

  5. On LinkedIn, search for and follow hashtags most widely used by individuals, companies and organizations in your industry. That way, your news stream will only be filled with topics that are most important to your company.

Conclusion

Starting a business can be difficult but you can achieve your goals and more with an actionable plan and the right tools and LinkedIn can be an excellent tool to help your business expand.

The LinkedIn strategies outlined in this post have been extremely effective for B2B companies of all sizes seeking to consistently attract more leads, customers and referrals-the only caveat is that you have to put them into action.

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